The media reporting on the humanitarian crisis has painted a large group of people as ”refugees”… de-humanising them and leaving them homeless.

People against Suffering Oppression and Poverty decided to hi-jack this global conversation and remind people of one simple fact… that refugees are human beings.

Our automated engine scraped the global conversation to find comments containing the word ‘refugee’ and automatically replaced that word with the phrase ‘human being’ and tweeted it back to the sender, reinding the world that these are actually human beings that we are talking about.

The breadth of the conversation gave the campaign global reach, compelling people around the world to change their perceptions of this human crisis.